In 2009, the impact of bloggers and social media reached its tipping point for New York Fashion Week. The years that followed have brought a new wave of deeply-integrated marketing strategies surrounding the events of NYFW to build brand awareness and drive consumer engagement.
Spilling over from fashion brands and retailers, lifestyle partners that fall into the beauty and interior design categories are now embracing all things social and digital when marketing during one of the most important semi-annual events in the U.S.
A great example of a beauty brand leveraging integrative marketing for A/W 2012 is the partnership between Creative Nail Design and Red Door Interactive. Red Door Interactive launched a multifaceted social media campaign for Creative Nail Design (CND) coinciding with CND’s 15th anniversary at Mercedes-Benz Fashion Week in New York. Continue Reading